The Institute works through the use of background research and appropriate methodology in a given cultural context to reach the most hard to reach audience. Through its work the Institute aims to raise awareness, increase knowledge, build approval, influence behavior and enable people to advocate others. It works with the objectives that are specific, measurable, accessible, realistic and time bound to ensure the most effective and holistic approach of development communication. We believe that a theatrical production which is designed to convey a particular message through building interpersonal relationships with the spectators helps people to recall their personal experiences in order to make a decision in favor of the issue. We therefore propose to use the theatre as a powerful medium for conveying significant social messages to specific target groups and contribute positively to a holistic development process.