In Bangladesh, the absence of a clear methodological approach and result oriented implementation is creating a negative impression about the use of this powerful medium for development. Achieving the Millennium Development Goals (MDGs) is on the cards right now but to do it within the given timeframe, it is essential to communicate with the target audience. And in most cases it is evident that the target audience is out of reach of above-the-line communication - print or outdoor media. Theatre could fill this ever present gap in more ways than one, as the world over it has already been proven and time-tested that education and awareness through entertainment works better than any other process. Since Bangladesh has a rich tradition of cultural practices and celebrations, it is easier for people at every level of the social tier to respond readily to any event associated with culture and theatre. In this backdrop, Institute of Culture and Theatre for Development (ICTD) started its journey in 2009 to provide technical and field implementation support for development through the use of local cultural media and theatre. The Institute, with its development communication initiatives, aims to reach where no other form of communication medium has reached before. It is a research oriented institution, with Board Members who are renowned nationally and internationally for their role in development communication. The Institute plans to offer fellowship, laboratory, experimentation, documentation and comprehensive training facilities to professionals in the field of development communication. So far two fellowships are being granted by the Institute. The activities envisioned will not only structure the use of culture and theatre in development but also draw the attention of development partners to using theatre and culture as an effective development tool. The Institute also plans to integrate all activities related to culture and theatre for development into one database, to assist development partners and implementers in duplicating communication initiatives.